Brand ambassadors help give brands credibility and authenticity. They enable brands to interact with a (new) target audience in a meaningful way.

For the Affligem beer brand we created a partnership with Dutch celebrity saxophone player Benjamin Herman, head of the renowned New Cool Collective. Benjamin is the lead ‘Affligem Knight’ for its ‘Sound’ network within its Affligem Society, a members-only group of forward thinking multi-talented individuals sharing a passion for creativity, work and comradery.